Apple's Working on 'Active Packaging' For Retail Stores

What's the first thing that comes to your mind when I say 'Apple'? If you guessed 'creative', you're right! The company never fails to amuse us with it's creativity and now, they're doing it again.

The company has come up with a system for retail packaging to hold or, power up gadgets while still inside the box at the store to display promotional material. A nifty idea, I must say but, do you really want to purchase a gadget that's being used even before you buy it at the store? That is the question. Quote from Apple Insider:

In a new patent filing discovered this week by AppleInsider, the Cupertino-based company notes that traditional packaging for an electronic media devices includes plastic or cardboard containers and boxes that house the electronic media device. The outside of the container or box is typically printed with various labels, advertising, device specifications, and other useful information that allows the consumer to make an informed decision whether or not to purchase the electronic media device.